YouTube is experimenting with a new tool that will auto-detect products that appear in users’ videos, and then provide relevant links to associated content below.
The feature is currently being tested on some users in the US only – but experts say it could bring “huge” change to the advertising industry.
“The goal is to help people explore more videos and information about those products on YouTube” YouTube said.
With a “top-10 smartphones in 2020” video, for example, “some viewers will see an icon on the video, along with more information below, listing the phone models included in the video”.
“From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product,” YouTube added.
Furthermore, beauty communications agency Seen Group strategy director Natasha Hulme said: “Beauty consumers looking for product reviews and advice use YouTube like a search engine as well as for entertainment.
“This new feature could make it easier for beauty buyers to find products being recommended by beauty creators and make it less likely that products will get missed in content.”
And the technology could extend beyond reviews to more creative applications, for example finding out the make-up used in a music video, she suggested.
We, at Smartechbay, believe that this new feature gives huge potential for small businesses as they can easily upload various videos of their products that the viewer can buy. It could also possibly indicate the end of traditional advertising.