On Thursday February 25, during its Analyst Day, Twitter announced a number of new features that the company is experimenting with, including subscriptions that had most users buzzing.
This new feature allows users to charge followers for access to premium content such as extra tweets, access to a community group, a badge showing support for the user, or a newsletter subscription.
Twitter believes this will help creators and publishers earn revenue directly from their fans and will incentivize them to continue creating content that their audience loves.
This means other users will pay to see additional exclusive material that regular followers can’t see.
Twitter did not announce when this service will be available for users or provide clear details on how it will work but the company says it will have “more to share” in the coming months.
Twitter’s head of consumer product Kayvon Beykpour said the “Super Follows” feature will be available later this year.
Twitter on Thursday also announced ambitious growth targets for the next few years, saying it aims to more than double its annual revenue to $7.5 billion by the end of 2023, by which time it also aims to hit or exceed 315 million monetizable daily active users — up from its current 192 million.